Be Listed In The Long Island Browser?
Engine Ranking System - Is Your Web Site Ready?
Written by Shelley Lowery
Over the last month some major changes have been taking
place in regard to how a web site is ranked in the Search
Engines. There is a new ranking system that is now being
used by Alta Vista, Excite, Google, Lycos and the search
portion of Yahoo. This new system will track and rank sites
according to the number of links pointing to a particular
web site. Not only is the number of links considered, but
the quality of links is considered as well.
With these new changes now in effect, not only are web sites
ranked by keyword relevancy, meta tags, title and text, but
the overall popularity of the web site as well. These new
changes may have a great impact on the effectiveness of some
of the current techniques used to achieve high rankings.
Establishing quality links to a web site has always been an
effective way to build traffic, but now has become a
necessity. By obtaining just a few links from high-traffic
web sites your traffic will increase considerably. The more
high-traffic links you receive, the more traffic you will
receive and the higher your web site will be ranked in the
If you have a quality web site, chances are you're already
being linked to and don't even realize it. That's a great
starting point however, you must build on that by finding
targeted web sites that may be interested in exchanging
links with you. A targeted web site will have similar
content to yours, but will not be in competition.
Visitors to Link to You:
Make linking to you as easy as possible. Create a page on
your web site that includes your banners and text link
descriptions. Put a link to this page on your main page that
says "Link to Us."
Give your visitors a reason to link to your web site. If you
provide a valuable service, you can be sure your visitors
will tell their visitors, their visitors will tell their
visitors and so on. Word of mouth is one of the best forms
of free advertising.
Write an article and allow it to be freely published. With
each article you write you are entitled to include your
author bylines. These bylines are nothing more than an
advertisement for you, your products or services and your
web site. Many web site owners will publish articles on
their web site and include live links to the author's web
About 80% of all web site traffic originates from the Search
Engines. It is well worth your time and effort to spend some
time developing as many links to your web site as possible.
Not only will these links bring you additional traffic, but
you'll increase your ranking at the Search Engines as well.
Web sites come and go each day on the Internet. If you visit
a web site and find it to be a great resource, show your
support for that web site by giving them a link. In
addition, tell your ezine subscribers about them. By
supporting your favorite web sites, you can show your
appreciation for all of the hours and hours of hard work
that goes into developing the web site and help ensure it
will be there the next time you visit. Without your support,
many of your favorite web sites may not be there in the
Shelley Lowery is the Webmistress of Web-Source.net. Your
Guide to Professional Web Site Design & Development. Display
complete, professionally written articles & photographs on
your website that automatically update each week, free. Join
The Syndicator. http//www.web-source.net
Written by Aaron West
In the past year or so, we've seen a new trend when it comes
to search engines. Many of the older engines have decreased
in popularity and traffic, while newcomers such as Google,
Direct Hit, Ask Jeeves and Fast Search have skyrocketed near
Why the big
These newer engines bring newer technologies, better ways of
indexing pages, more relevant results, faster searches, and
let's face it, a 'cooler' look and feel. A few years ago a
common search on a popular engine would almost always return
a few irrelevant links, and more often than not a few dead
links as well.
Google is definitely the champion of these newcomers and, in
my opinion, the best. People go to Google to find good,
relevant content, and more often than not the first listing
for the search query is exactly what the seeker was looking
for. This, along with some deals with other, larger, search
engines, has placed Google at the very top, and has made
promotion a much easier task for webmasters.
In addition to being the most popular engine among Web
searchers, Google also boasts the largest index on the Web.
The Google index comprises more than 1 billion URLs and that
number appears to be climbing fast. How does Google do it?
relevant results for two reasons:
1. Google has one of the greatest algorithms out there. They
are superior to all engines when it comes to determining the
topic of a page, and by indexing all the words. This is why
Google returns great results for obscure searches. Try
searching for your name or that of someone you know as an
2. Google ranks based on link popularity. Their logic is, if
a lot of people link to a site, it's probably good. That
makes perfectly good sense, and it seems to reflect in their
rankings. For example, when a search is performed for the
string 'Atlanta Braves', the first result is
www.atlantabraves.com, the remaining listings come from
Excite, Yahoo, Fastball and more. These are all great
results. Now if a search query is 'Atlanta Braves World
Series Champions', the first result is also
www.atlantabraves.com, with the other results being about
the 1995 World Series. Obviously a lot of sites link to the
Official Braves site, which is why it shows up so often.
To get a good listing in Google, you need to first focus on
the content of your site. Make sure the content is of high
quality and useful to your visitors. Not only will this help
getting a good ranking, but with good content it is likely
that you will get a lot of links to your site.
Google ranks not only by the number of incoming links to
your site, but also by the quality of those links. For
example, if a site is linking to you that has 1,000 links to
it, your link popularity ranking will be higher than if the
site had no links to it. For this reason, it's a good idea
to try to find high traffic sites to link to yours. You
might find some of our articles in our Reciprocal Links
Getting listed in Directories such as Long Island Browser,
Yahoo, the Open Directory Project and Looksmart is also
recommended. These directory listings are all incoming links
from sites with high traffic, and will improve your link
popularity ranking considerably.
Of course, you'll want Google to know which sites are
linking to yours. A good way to do this is to go through
your Referral logs and compile a list of URLs, from the most
referrals on down, and submit those pages to Google. You can
do this manually, but I recommend using a tool such as
Dumptruck to do the work for you. Google will crawl these
pages, find the links to your site, and increase your link
This is the easy part. Simply go to the Submit page (click
here) and enter the full URL to the page you wish to submit.
It is definitely a good idea to submit your home (index)
page, but you might want to also submit your site map page,
or perhaps compile a list of links to pages within your
site. When Google receives this, they will 'deep crawl' your
site, and there is a good chance that most, if not all, of
your pages will be indexed in the engine.
After you submit, check your referral logs for Googlebot,
and the amount of requests. If this number is high, Google
is doing a deep crawl of your site and you probably
shouldn't submit any pages unless they are new.
You can also be listed in Google by getting a listing in the
Open Directory Project. This data is used to populate the
Google Directory. Don't expect a tremendous amount of
traffic from the Google Directory, but it will help increase
your Popularity ranking from Google, as well as give you
traffic from many other engines (Lycos, AltaVista, Netscape,
When you get into Google, you will also get into other
popular sites that use Google data. The most notable of
these is Yahoo, which just recently abandoned Inktomi and
began using Google for results not found in the Yahoo
Directory. Since Yahoo is the highest traffic site on the
Web, there is a good chance of you getting a significant
amount of traffic through Google results. It is recommended
that you still try to get listed in the Yahoo Directory, but
Google can bring plenty of supplemental traffic if not more
traffic than Yahoo.
Google data is also used by other popular destinations such
as Netscape Search, Nextel Online, Business.com, Hotrate,
Planetclick and plenty more. Getting listed in Google could
also bring a steady flow of traffic from these sites.
Google gives webmasters exactly what they have been looking
for, a search engine to generate targeted traffic with
little effort, other than keeping the quality of the content
in tiptop shape. With Google's nearly exponential increase
in popularity, their ever expanding partner list, and their
award-winning search algorithm, it is a must to get in. In
my opinion, getting into Google should be the primary focus
when it comes to promoting one's site on search engines.
Google has been on the top of the referral list for every
site I've worked on for many months. As they have gained in
popularity and more people have started linking to me, those
referrals have increased steadily.
This article was written by Aaron West, and was originally
published on iBoost.com
The Truth About Search engines
Written by: David Notestine
1. You can be on the search engines top 10 list.
2. All you have to do is get a web site on the internet and
sales will just start happening.
3. Once you submit to the search engines, then thousands of
visitors will swarm to your web site.
4. You can pay someone $99 a month to market your site.
The Truth about Search Engines
Search Engines are not
everything that they profess to be. They are certainly not
the traffic producers that you have been told they are.
Search engines are important, but they should only be a
small part of your marketing efforts. You need to be able to
submit to them, then forget them.
How are you going to beat out the other 3,000,000,000 (3
billion) web pages on the internet? Your web site is in
competition, for a top listing, with every one of them. What
do you have that they don't? You are not going to beat them
There are no tricks that
allow you, as a Web Site owner or webmaster, to ensure that
your pages appear at the top of the search engine's query
result lists. If someone had figured out a way to influence
the search engines and was using it, don't you think the
search engines would find out and correct the problem? These
are robots we're dealing with. Could they possibly look at
grammar? Spelling? Frequency of word use? They are able tell
if you have used repetitious keywords. I designed and wrote
the code for the Zeus internet robot, I know the tricks.
Now don't misunderstand
me here, I'm not saying there aren't professional web
marketers out there that can't influence the search engine
query results. There are but they have spent years to learn
their craft and have 1000s of hours of experience. I'm
saying that kind of service and experience isn't available
to most of us webmasters trying to grab just a little piece
of the traffic for ourselves. Even if we could find experts
like that, we probably couldn't afford them.
Stay clear of those
marketers who only know how to submit your website over and
over again. There is more to marketing than submitting.
Honest web marketers will design a complete program that
would be different than anyone else's plan. It would be
specialized to your website and your needs. Just as
real-world businesses might need salespeople, magazine ads
or perhaps sales counters, others might need only a catalog.
Websites are the same as those real-world businesses except
in this new world of the internet we don't even know what we
need and have to rely on the expert advice of others.
Building a lot of properly constructed web pages and having
dozens of reciprocal links is the secret; not repeating
keywords, resubmitting to a 1,000 link pages, resubmitting
monthly or making extra fake pages. Spend your time and
energy in giving the robots what they want. Prove to them
your website is worth putting at the front of the pack.
If you have a lot of
links to your web site, the robots will find you faster and
more often, as they travel the Internet. They will spider
your pages more often and they will believe your site is
more popular than the others. This will also automatically
submit your pages to search engines, with you never having
to do that chore again, once you have the reciprocal links
pointing to you. This will put you near the top of their
Two simple concepts for your web site's success:
1. Create traffic to your site
2. Have content to make them come back
Four Steps to get visitors to your site:
1. Build a lot of properly constructed Web Pages using GOOD
2. Submit them to the search engines correctly.
3. Check that they are in the search engines WHEN they should
4. Get as many Reciprocal Links as possible!
Click here to add your URL to the Long Island Browser!